News
Harrah's signs with EnQii-powered Casino Channel Network
June 30, 2008
LAS VEGAS — Harrah's Entertainment has signed on with the Casino Channel Network, which uses underlying network technology created by EnQii.
According to a news release, the network was designed to create opportunity for brands to reach consumers through on-premises digital-signage networks.
CCN has 37 screens deployed at MGM MIRAGE's Luxor and Excalibur hotel-casinos. Harrah's is the second-most frequently used tram stop in Las Vegas.
Stuart Armstrong, president of EnQii Americas, worked with CCN on its network design, and says CCN optimizes the "new media triad" of digital signage, mobile devices and the Web.
Armstrong says the new-media triad represents a digital on-ramp for casino guests to opt-in to branded communities and is a powerful new way for brands to connect with their consumers.
"CCN enables casino guests to interact with the signage using their mobile phones to obtain more information or even complete a transaction," he said.
Jeffrey Leder, president of CCN, says the addition of Harrah's offers advertisers a broader value proposition in a highly valued demographic.
CCN is slated to add Harrah's to its existing Las Vegas digital-signage network by late summer in time for the fall surge in visitors and convention sessions.
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