Display Technology

GSTV looks to Comscore for DOOH audience measurement

Provided

July 19, 2021

GSTV, a video network that delivers information at gas station pumps, has signed an agreement with Comscore, a company that evaluates DOOH media engagement. The partnership will allows GSTV to report digital ad impressions, reach and market frequency, according to a company press release.

"We're thrilled to be partnering with Comscore to offer advertisers trusted, third-party reporting on the scope and scale of GSTV's national viewership," Eric Z. Sherman, EVP Insights and Analytics, GSTV, said in the release. "We share Comscore's commitment to transparent, accountable measurement for video across all platforms, wherever it is viewed."

The ad measurement system is being integrated into Comscore's media ratings solutions as part of its Plan Metrix Multi-Platform planning tool.

"We are excited to deepen our partnership with GSTV by providing granular insights into consumer behavior at fuel retailers nationwide," Gary Warech, EVP, Comscore, said in the release. "As a recognized leader in DOOH, GSTV's addition to the Comscore family further illustrates our commitment to the industry."

Previously, GSTV and Comscore have partnered to help marketers measure campaign effectiveness by analyzing the effect of GSTV ad exposure on client business outcomes such as TV watching and online browsing. Comscore, founded in 1999, is based in Reston, Virginia. Based in Detroit, GSTV formed in 2017 with the combination of Gas Station TV and Verifone.