Customer Experience
Groupon, FCB DOOH ad calls to 'Grab Life by the Groupon'
August 5, 2021
Groupon, an experience marketplace, launched a brand campaign Wednesday called Grab Life by the Groupon, encouraging people to get out and explore the world of experiences around them, according to a company press release.
Grab Life by the Groupon was developed in partnership with FCB, an integrated marketing communications company, and features DOOH, display, audio, OLV and social media creative advertising.
"Grab a drumstick, grab a paintbrush, grab a concert, grab a back wax, grab anything, everything, that laser thing, hands of America, grab the Groupon app and grab life by the Groupon," said the narrator of the ad.
Since the beginning of 2021, Groupon has expanded its inventory and removed repeat purchase restrictions to give consumers more value, selection and convenience in an experiences marketplace. The Grab Life by the Groupon ad campaign aims to drive consumer engagement and make the Groupon brand synonymous with local experiences.
"This is a zeitgeist moment for Groupon -- coming out of the pandemic, we all want to get back to experiences that bring us joy, enrich our lives and allow us to connect meaningfully with others. And Groupon is here for that," Jill Balis, Groupon's CMO, said in the release. "Grab Life by the Groupon showcases what we've been doing over the past year to improve our inventory and modernize the customer and merchant experiences. We're excited to show off this work and help people explore the thousands of fun and affordable experiences available in their local communities."
For the first time since 2019, Groupon is returning to TV with a 30-second spot titled "Grab Life," asking people to choose whether to accept life as it is or grab life like their life depends on it, according to the release.
"We're thrilled to partner with Groupon to evolve their brand identity with consumers and merchants and drive engagement through bold and adventurous activations and storytelling," Andrés Ordóñez, CCO of FCB Chicago, said in the release. "We can't wait to show the world how experiences define who we are and help us live our best life."
After debuting in the U.S., the campaign will launch in select international markets later this year. FCB, based in New York City, was founded in 1873. Groupon, headquartered in Chicago, began in 2008.
