Display Technology

Grocery TV adds 4,000 POS displays

Provided

January 14, 2022

Grocery TV, a digital advertising network, has added 4,000 point-of-sale displays to its network by partnering with retail wholesaler Wakefern Food Corporation, according to a company press release.

The display rollout will hit supermarkets such as ShopRite, Price Rite, Price Chopper, and Ideal Food Basket. Grocery TV advertising is available in all 50 U.S. states and expects to add 8,000 more displays by the end of 2022.

"As an industry leader in grocery retail, Wakefern is an incredible partner for our network," Marlow Nickell, CEO at Grocery TV, said in the release. "We're excited to be working with them and to increase Grocery TV's presence in the Northeast including major cities like New York."

Grocery TV's goal is to leverage place-based digital advertising to reach audiences in high-traffic retail locations. The company aims to make in-store retail media more accessible to brands, according to the release.

The company's inventory is available on supply-side platforms, allowing media buyers to launch, manage, and track the performance of their campaigns on demand-side platforms like The Trade Desk and Yahoo DSP similar to how they would online.

Grocery TV reached over 20 million people in 2021.