News

Grand & Toy educates customers on their small business solutions via digital signage

May 21, 2009

TORONTO — ADFLOW Networks, a provider of Web-hosted digital signage and interactive kiosk technology in the self-service vertical, announced that it has provided Grand & Toy, a leading business solutions provider in Canada, with the latest in-store digital signage solution in participating rebranded retail locations.

"ADFLOW helped us with the implementation of our digital network. This partnership allowed us to quickly deploy our digital strategy without the anticipated pain points," said Paul McGowan, director, small business, marketing. "We now communicate with our in-store customers in real time with up-to-date content relevant to them. ADFLOW expertise and service helped us streamline our implementation."   LCD monitors were strategically placed in high-traffic areas throughout the business centers, where promotional and informative content is most likely to capture the attention of customers while they shop. 

As part of its rebranding initiatives, Grand & Toy had several specific business objectives surrounding its digital signage deployment: drive traffic in-store, inform and educate customers on the full range of product offerings, and enhance the brand and customer shopping experience. Virtual training and presentations were other key elements to the overall strategy. Grand & Toy is eventually looking to utilize some of the screens for vendor-sponsored advertising.

"We are pleased to be working with Grand & Toy and helping to address their business and marketing needs in their retail locations," said Wayne Ruttle, vice president of sales, major accounts, ADFLOW Networks. "Their digital signage network has proven to be a strong fit for the Grand & Toy brand and marketing strategies. Dynamic signage helps to create a stronger connection with their customers and supports the look and feel of the new store concept."