News
Grace Point Church adds LCD displays to communication strategy
April 30, 2009
NEWTOWN, Pa. — Grace Point Church, in Newtown, Pa., has recently completed the installation of a digital signage system in partnership with Rise Vision.
"Without people, our ministries are not very effective. We can't meet people's needs if they don't know what ministries we offer, or how they can be involved to help us meet the needs of others."
That's Steve Weir, director of technology services for Grace Point Church, explaining why he recently led a drive to update and improve his church's methods of communicating with its members, which he views as a crucial ongoing function. "We wanted to further communicate the needs of our church to our attendees. We also wanted to further advertise the various ministries, and promote them, in hopes of getting more people involved here at Grace Point."His specific recommendation was to add digital signage to Grace Point Church's communication strategy. "We had been relying on a weekly paper bulletin and PowerPoint announcement slides before each service. But not everyone is able to view those. This also meant that we were missing our mid-week visitors, and those who don't receive a weekly bulletin."
To ensure that Church messages and announcement are seen by everyone throughout the week, Grace Point hired Rise Display to install three new digital LCD signs.
"We now have a new display in each of the entranceways to our church," Weir said, "and a third display on our Missions Wall. This third screen displays Missions-specific content, including missionary profiles and thought-provoking missions-related videos."
The fact that they can include video and other rich content makes this new approach very useful to the Church and attractive to its congregation. "The more ways we can get information out to people, the better," he said. "The displays are visually attractive and grab people's attention as they walk past them. Information is getting out and we aren't relying solely on the paper bulletin. "
Weir said that reaction to the new media has been very favorable. "Thus far, our attendees have been rather impressed with the overall look of the displays. They do look great out in the lobby. The displays have really enhanced the aesthetic look and feel of both our lobby and our Missions area. The church staff have also been pleased with the new displays and the potential for ministry development and member participation. All of the feedback has been positive. Everyone loves the appearance of the displays, and appreciates the additional media through which they can now receive information."
And demand is growing for additional uses for the signs. "I frequently receive requests to add more content to the displays. Our ministry leaders especially see the potential positive impact the displays can have for their respective ministries. They're consistently asking to have their ministry featured on the various displays."
To meet that demand, Weir uses Rise Display Network, the online digital sign content management software supplied by Rise Display that makes it easy for Church officials to change the messages on their own signs themselves.
Overall, Weir says that his church is very pleased with the sign project's outcome. "I have already recommended Rise to others as a premier digital signage solution. They seem to be at the forefront of the digital signage movement. With their impressive client list, I knew I could rely on Rise to deliver."
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