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GestureTek teams with beacon tech provider Ap1 to beacon-enhanced gesture-controlled signage at GlobalShop15

Partnership is intended to enhance the display system by enabling real-time response capabilities, micro-positioning and social profiling for connectivity to both the customer's smartphone and the display content.

March 27, 2015

GestureTek Systems Inc., a provider of gesture-driven user interface technology and displays, will be showcasing its immersive gesture responsive media display — the ScreenXtreme system — in an entirely new way by partnering with Ap1, a provider of beacon technology, according to an announcement from the companies.

This partnership is intended to enhance the display system by enabling real-time response capabilities, micro-positioning and social profiling for connectivity to both the customer's smartphone and the display content, the announcement said. Retailers and brand managers can see this partnership in action at the Future of Retail Centre Piece Exhibit at GlobalShop 2015, the annual North American event for retail design and shopper marketing.

"GestureTek has delivered thousands of gesture-controlled displays to retail clients, because our robust systems provide a high degree of customer engagement that keeps customers in store longer, and wanting to come back more often," GestureTek CEO Vincent John Vincent said in the announcement. "By teaming up with Ap1, the leader in innovative beacon solutions, we can now also deliver specialized connectivity and communication with those customers."

AP1's technology enables hyper-local customer engagement that drives real-time measureable results. Its multisided platform utilizes a patented Master Beacon and a proprietary operating system to provide retailers with the toolsets to manage their space by delivering personalized content, offers and promotions to a user's smartphone based on a user's profile and location.

"We are excited to show retailers and brands how our engagement delivery platform, coupled with GestureTek's advanced responsive media offerings, can empower them to create differentiated in-store customer experiences," Ap1 CEO Aaron Phillips said. "Through our innovative offerings, Ap1 enables space owners and brand managers to efficiently and effectively run highly relevant, creative, responsive and measurable brand campaigns, at scale."