News

German businessmen launch consulting firm for the AV market

April 6, 2017

Bjorn Jensen, managing director of Macom, and Thomas Salzer, former managing director of Creston Germany, have founded a consulting firm for the AV industry. The firm, called Macom management consulting, is designed to help companies find the right way to enter the market, according to a press release.

"The AV industry has been changing very much for some years now. The degree of product integration is steadily increasing while the product cycles are getting ever shorter. This led to a continuous growth of innovation pressure," Jensen said in the release. "However, in many discussions with industry representatives we have found that they are often lacking the necessary starting points and approaches. That's why we have founded Macom management consulting."

Both of the founders have more than 20 years of experience in the AV industry. They plan to share their knowledge of market segments, processes and mechanisms to clients.