News

Georgia aquarium running digital signage in outdoor box office

Weatherproof displays stand test of time in outdoor installation, SunBriteDS says.

June 12, 2015

The Georgia Aquarium is using SunBriteDS's outdoor digital signage displays in the outdoor box office as a turnkey solution to ticketing, special program information and on-site marketing needs, according to an announcement from the weatherproof display provider.

The aquarium, home to more than 100,000 aquatic animals, is the largest aquarium in the Western Hemisphere and has been visited by more than 20 million guests since opening in 2005, SunBriteDS, the dedicated outdoor digital signage division of SunBriteTV, said.

"We wanted to keep the application as sleek and clean as possible," said Jerry Harris, senior director of exhibits, graphics and AV services at the aquarium. "The last thing we need to worry about is a waterproof housing solution that requires additional maintenance. The SunBriteDS displays have been running consistently since we've had them for five years."

Harris originally saw the SunBriteDS displays at the annual Digital Signage Expo in a residential application but they caught his eye as, at the time, the "only all-in-one system designed for permanent outdoor use." While not directly exposed to sunlight, the box office area isn't fully covered and experiences Atlanta's notoriously erratic weather throughout the year including rain and extreme temperatures. All SunBriteDS models are designed to function in temperature ranges from -40° to 122° Fahrenheit.

After installation, Harris immediately put the outdoor-rated displays to work in the aquarium's box office area where they fulfill a variety of tasks, the announcement said. Ticketing and pricing information is periodically interrupted by special program information or on-site marketing. Harris pointed out that even though the backgrounds are never static, the SunBriteDS displays have always properly displayed the images.

"They've been running dynamic animated content for about 10 hours every day since the initial installation," said Harris.

The aquarium has since added a fourth SunBriteDS 55-inch display, the announcement said.