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Genr8 begins content deal with Avanti Screenmedia
October 6, 2008
SYDNEY, Australia — Genr8 Digital Media is now delivering entertainment content to U.K.-based Avanti Screenmedia's OOH Network. Avanti and Genr8 inked a contract late September 2008 that sees Avanti select 100 Genr8 clips per month for 12 months, equaling 600 minutes of digital content.
"We are extremely pleased to be working with Avanti, which is one of the U.K.'s biggest and best-known networks," said Jason Thompson, international business manager of Genr8 Digital Media. "This agreement between our companies is one of the largest volume content supply deals we have made in the U.K. to date and represents a growing trend of networks turning to Genr8 for their entertainment content needs."
Avanti Screenmedia is licensing Genr8 content across Fashion, Celebrities, Sports, and Travel/Lifestyle genres.
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