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GDS set to demo interactive QSR drive-thru solution at DSE16

Global Display Solutions, a world provider of display technology for outdoor digital signage, has announced it is exhibiting an interactive drive-thru solution for the QSR market at Digital Signage Expo 2016 in Las Vegas.

March 11, 2016

Global Display Solutions, a world provider of display technology for outdoor digital signage, has announced it is exhibiting an interactive drive-thru solution for the QSR market at Digital Signage Expo 2016 in Las Vegas.

The 46-inch LCD screens create camera-to-camera interaction similar to FaceTime, in an effort to deliver an improved store/customer connection.

GDS said the majority of sales are derived from the drive-thru lane, and QSR's recognize the need to bring the store experience to the customer's car through the use of digital technology.  

According to the announcement, there are two main challenges with an interactive, outdoor installation. The first is posed by the outdoor environment requiring a display that can withstand extreme heat without the noise and interference of an air conditioner while protecting against rain, dust, cold and snow. The second challenge is to improve customer satisfaction by the creation of face time with the store employee. 

GDS said its interactive drive-thru solution has proven field operation and front-of-screen performance. The sunlight-readable, full-outdoor LCD display with an integrated camera and microphone are available now to deploy in drive-thru lanes and are designed and manufactured to withstand the worst of Mother Nature, the company said. Replicating the in-store experience through technology, a live video feed of the store employee can be coupled with order confirmation and advertising on one screen in an effort to maximize utilization of these digital screens, increase customer interaction and improve efficiency.