News

Gate Reality to unveil 3-D AR mural

December 6, 2018

Gate Reality, a virtual realities production house, has teamed up with Allover Media, an experiential advertising agency, to launch Augmented Shoreditch, an outdoor virtual reality wall mural in the Shoreditch district of London. The mural will use both 2-D and 3-D content at a building on 28 Redchurch Street, according to the release.

The companies will demonstrate how brands can take advantage of AR to boost customer experience. At a live unveiling on Dec. 11, guests will download an app to see the mural come alive on the streets of Shoreditch. This particular mural will feature a magical forest, according to the release.

The unveiling is an invite-only event.