January 23, 2019
Formetco, an outdoor advertising manufacturer, has partnered with Georgia's Own Credit Union and DeNyse Companies to deploy two digital building-top signs in Atlanta. The LED video boards are 20 feet tall and 174 feet wide and are 432 feet above ground on both sides of the 100 Peachtree building, according to a press release.
Formetco worked with DeNyse Companies, Skanska and Zeller Realty Group to hoist the parts up to the roof using helicopters and commercial-grade hoists. The displays feature information on community and charity events, according to the release.
"We are proud to have our headquarters back in downtown Atlanta and engage the community through this unique connection point," Kelly Garmon, chief marketing officer, Georgia's Own Credit Union, said in the release. "These state-of-the-art signs will give us the opportunity to serve the public good, celebrate our city’s history and welcome visitors in creative new ways."