News

Former PRN VP launches DOOH creative agency

August 2, 2009

Dylan H. Jones, formerly VP Content Strategy and Development at Premier Retail Networks (PRN), has launched Jones Digital Media (JDM). JDM is a creative agency providing strategic, creative and production services to retailers, network providers and marketers in the DOOH industry.  Jones will serve as executive creative director of the new venture.

At PRN, Jones worked on the development of the initial Walmart Smart Network and has worked with Costco, Best Buy, Supervalu and Sam's Club on its in-store networks.

Jones also recently launched the DOOHpinion blogwhere he is sharing his latest insights on the DOOH industry.

Before PRN, Jones spent 10 years in entertainment advertising, advising U.S. Cable Networks, such as Sci-Fi Channel and Cartoon Network, on how to effectively launch in the European market.  He has also directed, produced and written hundreds of on-air promotions and movie trailers.