Retail
Flurry of EMEA partnership announcements includes Broadsign, Woolworths Metro
January 30, 2023
Broadsign names OOH Capital as global strategic advisor
Out of Home Capital will serve as a global strategic advisor to OOH tech firm Broadsign as it seeks to expand internationally in a partnership that will include research and insights for DOOH and pDOOH, according to a press release.
"We are deeply committed to our mission of simplifying and automating many areas of OOH to help our clients more effectively sell, manage and deliver OOH campaigns," Burr Smith, CEO and chairman at Broadsign, said in the release. "We are delighted with our new association with OOH Capital, a group of experts known for their deep industry knowledge and experience, to help advance strategies and focus in this area."
"We are looking forward to delivering real value to Broadsign as we conduct research that will unlock important information about DOOH AdTech worldwide," Annie Rickard, managing partner for OOH Capital, said in the release. "This work couldn't be more essential right now considering the crucial role AdTech is playing in OOH's growth trajectory."
UAE's Viola Outdoor partners with DoohClick
Viola Outdoor, an OOH media firm based in the United Arab Emirates, has Sweden-based DoohClick, an ad tech firm specializing in OOH platform and services, as its ad tech management partner, according to a press release.
"Our partnership with Viola Communications marks DoohClick's entry into the Middle East, an important market which is undergoing a paradigm shift from traditional into the digital out-of-home space," Mark Bracey, chief commercial officer at DoohClick, said in the release. "We look forward to working with the Viola management team to shape the future of DOOH in the UAE and successfully building an extensive client base across the region."
"At Viola Communications, we continuously seek to create strategic technology partnerships that enhance the group's offering across all our disciplines and equip our human capital with the very best tools that optimize our work to the benefit of all our stakeholders and clients," Ammar Sharaf, Viola Communications CEO and board member, said in the release. "The introduction of DoohClick's tech-driven platform will bring enhanced data analytics to the forefront of Viola Outdoor's programmatic capabilities."
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Ammar Sharaf, CEO at Viola Outdoor. Image provided. | Henrietta Shakespeare, executive growth director at Viola Outdoor. Image provided. |
PwC, Zitcha unveil partnership in ANZ
New Zealand-based media firm PwC has entered a non-commercial agreement with software platform Zitcha to streamline and automate retail media advertising, according to a report in consultancy.com.au.
"Many retailers sell catalogue placement or in-store display but do so manually which is time-consuming (and) difficult to scale and misses out on the opportunity of the wider ecosystem," Troy Townsend, co-founder and CEO at Zitcha, said in the report. "By opening up all assets and automating that process, the sky's the limit, meaning all of a retailer's suppliers can benefit, not just the top ten percent that currently does."
"Advertisers want engaging media placements with customer data insights where they can link the delivery of ads to sales outcomes," Dan Robins, CMO advisory director at PwC, said in the report. "Retailers with multiple touch points are ideally positioned to provide it. Furthermore, this is not necessarily limited to grocery and consumer goods retailers — there are opportunities for a big spectrum of businesses who have real and digital-world connections with consumers."
Cartology to expand via Woolworths Metro
ANZ retail media firm Cartology announced a partnership in which it will launch a network of full-motion digital displays across more than 90 Woolworths Metro grocery stores on Australia's eastern seaboard, according to a press release.
"The expansion of Cartology's screen network into Metro stores across Australia's eastern seaboard is a a further evolution in the growth of our business and our commitment to unlocking the strongest opportunities for brands to reach Woolworths customers," Mike Tyquin, managing director at Cartology, said in the release. "With Woolworths Metro, brands can extend their reach to Woolworths shoppers across the customer journey, reaching customers who turn to Metro for essential products and fresh foods delivered in a convenient and easy-to-shop environment. We know that six in 10 Metro shoppers are also shopping at Woolworths Supermarkets regularly or occasionally, giving brands multiple media solutions to inspire and influence customers, where and how they choose to shop."
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