News

Float4 integrates video walls at Manhattan pop up store

December 28, 2018

Float4, a design studio, recently developed and deployed two floor-to-ceiling video walls for Bloomingdale's pop-up store the Carousel on 59th Street in Manhattan. The video walls feature live footage of New York City and urban explorers in the city, according to a press release.

Each video wall initially featured 25 thin 55-inch LG displays in a five by five configuration. Float4 has added 10 additional displays to each video wall for a 7-by- 5 configuration measuring 10-feet high by 35-feet wide.

"The engulfing screens create a cocoon-like feel, virtually transporting guests to new destinations, while the combination of unexpected product, unique shopping environment and engaging experiences makes the Carousel like no other pop-up shop in the world," Frank Berman, executive vice president and CMO, Bloomingdale’s, said in the release.

Float4 will develop additional content for future projects at the Carousel.