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Firefly hires former Google, Clear Channel execs to grow OOH analytics

July 26, 2019

FireFly, a smart media platform provider, has hired Taylan Yildiz to serve as chief analytics officer and Michael Steinberg to serve as VP of media and analytics. The company aims to improve its OOH analytics platform through these two hires, according to a press release.

Prior to joining Firefly, Yildiz served for 10 years at Google building measurement methodologies. Steinberg previously headed sales at OOH analytics startup Mira and Clear Channel Spectacolor, the Times Square Division of Clear Channel Outdoor.

Firefly's OOH platform measures a variety of data points such as footfall traffic, app downloads, brand impact and other metrics.

"Measurement stands as the most desired attribute of out-of-home (OOH) advertisements, but measuring the effectiveness of a campaign has remained a challenge across the industry," Kaan Gunay, CEO and co-founder, Firefly, said in the release. "At Firefly, we’re doubling down on our commitment to defy the drawbacks of traditional OOH channels, and I can’t think of two better people to lead our efforts."