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Fastsigns offers tactics for turning inventory during the holidays

According to the report, 'Signs Sell: Harnessing the Power of Your Interior Advertising,' 29 percent of shoppers make in-store choices based on information communicated by signage.

November 13, 2015

Fastsigns International Inc., a provider of visual communications solutions, is encouraging customers to blend static signs with digital signage and to add digital marketing tools such as SMS text and videos in order to engage customers through the holiday season.

Examples of the types of signs and visual graphics that help businesses boost traffic include vibrant window graphics and attention-getting exterior signage such as banners, flags, wall graphics and wrapped vehicles.

Examples of signs and graphics that tempt conumers inside include digital and rack displays, posters and murals, floor and wall graphics, and directional signs that guide shoppers to higher margin items.

Retailer Guerilla Labs, a startup business focused on sports supplements, works with Fastsigns of Cherry Hill, New Jersey, to bring its ideas to life with consistent brand messaging.

"Our signs, packaging and printed materials stand out and they get attention at industry shows, meetings and even our store," Christopher Felice, CEO of Guerilla Labs said in the release. "The attention to detail has helped set my company's branding apart from others."

According to the report, "Signs Sell: Harnessing the Power of Your Interior Advertising," 29 percent of shoppers make in-store choices based on information communicated by signage.

A consumer survey conducted by PwC found that the top reasons shoppers buy in-store include being able to see, touch and try merchandise and being able to get the product immediately. The report also notes that as online shopping continues to grow, retailers need to create unique, brand-defining experiences to keep customers coming back.