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EyeClick partners with Ogilvy's NYC HQ
March 17, 2010
EyeClick, a provider of interactive displays for floors, walls, windows and tables, has partnered with the Ogilvy public relations and marketing firm in its New York City headquarters.
EyeClick already had successfully partnered with OgilvyOne Worldwide in London and Beijing, and the goal for this latest partnership is to push emerging technologies into marketing campaigns and deliver a personal digital branded experience, according to EyeClick.
The Ogilvy Digital Lab Network includes showrooms that feature the latest technology in digital marketing, and EyeClick's interactive platform was a wonderful addition to the digital lab's arsenal, according to the company.
"Installing a system at Ogilvy's headquarters in NYC is another major step in the strategic worldwide partnership between EyeClick and Ogilvy," said Ariel Almos, founder and CEO of EyeClick, London, U.K.
"The EyeClick installation is a great showcase for how clients can use innovative technology to drive deep brand engagement and interaction in out-of-home and in-store environments," said Maria Mandel, senior partner and executive director of Digital Innovations & Digital Lab NA at Ogilvy.
EyeClick's interactive floor (EyeStep) is showcased in the NYC Lab, bringing innovative marketing tools to life so that clients, visitors and staff may experience them firsthand, the company says. The timing of EyeClick's installation was coordinated to coincide with Ogilvy's effort to celebrate gaming month, and EyeStep enables Ogilvy's designers to conceptualize, design and create new games utilizing EyeClick's interactive software platform.
The Digital Lab has become a key strategic proposition within Ogilvy with Labs in London, New York, Singapore, Tokyo, Sao Paolo and Beijing, with more to come.
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