News

EyeClick displays ease visits at Arizona children's hospital

November 18, 2010

Interactive out-of-home media display firm EyeClick announced that it has completed an installation in the new wing at Diamond Children's Medical Center in Tucson, Ariz., that celebrates the great symbols of Arizona.

Included are a three-dimensional installation of Route 66, an educational mural with the scientific names of indigenous plants and animals and even a salute to the dinosaurs discovered in the state. EyeClick developed five applications based on the desert theme to add a high-tech, interactive element to the hospital.

The installation is made up of four projectors blended together to create one solid, 32-foot-long projection on the medical center's lobby wall. The landscape is colored by an array of applications, and kites, a motif of the center, gently float across the display following passers-by. Multicolored lizards and butterflies scatter when approached while friendly deer walk alongside visitors. A desert sunset erupts in the presence of people then quickly fades away as they move on.

"It's the hit of the lobby; I saw a little two year old glued to the wall for nearly 10 minutes," said Vicki Began, vice president of women's, children's, and emergency services. "It's exactly what we wanted to achieve with this new center. We wanted to provide a place where children can be engaged in activities and have healthy distractions."

For children, visiting a medical center or even the doctor's office is often accompanied by fears and feelings of discomfort. EyeClick's interactive displays are used to brighten areas and ease children's fears during their visit to the medical facilities.

"The Diamond Children's Medical Center is a place where children's happiness comes first," EyeClick CEO and founder Ariel Almos said. "EyeClick is delighted to have created this enchanting interactive panorama."