EYE digital advertising stands out at malls

Seventy-one percent of mall shoppers reported that EYE's digital advertising units, known as Eyelites, stand out from other advertising at the mall.

EYE's Adult Shopper Profile study was conducted by Arbitron to gain greater insight into today's mall shopper. The study revealed that digital Eyelites are noticed by mall shoppers and impact their purchase decisions. Nearly half (43 percent) of shoppers who noticed digital Eyelites considered purchasing the products or services advertised. They also commented that the digital Eyelites are "eye-catching" and "make me want to watch."

Additionally, Arbitron's recent Out-of-Home Digital Video Display study revealed that digital video displays in retail locations alone reached more than half (53 percent) of American adults in an average month.

EYE USA has seen significant growth in both digital advertising revenue and digital advertising clients over the past year. Digital advertising revenue has risen by 69 percent since 2008. There has also been a 79-percent increase in digital advertising clients in that same time period.

EYE's digital advertising units deliver ads with no more than three advertisers per unit at any time. This guarantees advertisers that their ads will be seen several times per minute, significantly raising shopper awareness of their product or service.

"There is no competing content to interfere with the advertiser's message and no sound to compete with the shoppers' experience of the mall environment," said Michelle Schiano, vice president of marketing at EYE. "EYE invests in this type of research to explore how best to serve the needs of our clients, and the mall shoppers."