News

Exceptional 3D digital signage hits 600 location mark

September 26, 2012

Exceptional 3D today announced that its autostereoscopic 3D digital signage technology has been deployed as part of nine different 3D networks in 600 locations and counting across the U.S.

According to the announcement, Exceptionl 3D allows network operators to offer their clients a variety of advertising options because its 3D displays maintain a future-proof capability for playing 3D content as well as legacy 2D content through integrated content management software.

"We believe this is a very validating moment for our glasses-free 3D technology and the future of the digital signage industry," said Michael Egan, CEO for Exceptional 3D, in the announcement. "Weare proving that 3D digital signage is here to stay, and we have shown that autostereo 3D is no longer a cost prohibitive medium for advertising."

Preliminary indications show some evidence that justifies glasses-free 3D can strengthen brand awareness through 3D advertising, the company said. Based on early quantifiable data, forecasting shows autostereo 3D advertising is presenting a strong case for being more effective with potential customers and influential with undecided consumers.

"When we were looking to launch the Convenience Store Digital Signage Network, the core desire was for an advertisement medium that was going to get people's attention," said Stephen Newman, president and CEO of WOW 3D Media Group, which has installed 150 3D displays. "We wanted to reassure advertisers that patrons would actually look at their ads playing on the in-store digital displays but struggled to consider 3D because we knew it was expensive; however, when we looked at Exceptional 3D's business model and the solution they developed for digital signage we realized that we could install 3D displays at a economic cost."

Read more about 3D digital signage.