EnQii lands $18 million Series B funding
September 29, 2008
LONDON — Amadeus Capital Partners and Wellington Partners have invested $18 million in Series B round financing in EnQii Holdings Ltd., a global leader in the management of digital out-of-home advertising and merchandising networks. Roy Merritt, partner at Amadeus, and Frank Boehnke, a partner at Wellington General, are joining the company's board.
According to a news release, investors will also join Ithmaar Bank, Kingdom of Bahrain — EnQii's original investor. Carolyn Prowse, managing director from Ithmaar Bank, is joining the board as well.
EnQii works in partnership with advertising networks and retailers, providing a fully managed service of design, installation, technology and operation of Web-enabled digital displays. The company has more than 100 customers in 14 countries around the world.
"EnQii's business model is to combine its leading-edge technology platform with a real understanding of customer needs, helping its clients to maximize their revenues and building deep and long-lasting relationships," said Roy Merritt of Amadeus.