EK3, Atlantic Lottery launch digital merchandising campaign

LONDON, Ontario — EK3 Technologies Inc. announced a new digital merchandising program with Atlantic Lottery Corporation (ALC). The program, the first of its kind in the North American gaming industry, is designed to communicate responsible gambling practices and ALC's ongoing support of its Atlantic Canadian communities.

The online and point-of-sale program for ALC, which operates regulated gaming in Atlantic Canada and gambling education, will feature information about promotions and game launches, and highlight jackpots and local winners to build excitement about the ALC brand.

EK3 is using its Smart Store Narrowcasting Solutions and knowledge of in-store merchandising to help ALC and other clients engage consumers with meaningful and informative content. Narrowcasting uses a company's sales transaction data and other factors to reach customers at the point of sale, delivering the right messages at the right time to help influence buying decisions and build customer loyalty.

"ALC has been both an innovator and leader in the gaming industry for over 30 years," said Michelle Carinci, president and chief executive of Atlantic Lottery Corporation. "We are pleased to partner with EK3 to create and implement the best digital content, merchandising and signage solutions that will give ALC the ability to enhance the gaming experience for our customers."

All of ALC's profits go back to Atlantic Canadian communities through the governments of Atlantic Canada.

Following a competitive selection process, EK3 successfully piloted a program in 29 locations in which consumers buy lottery tickets and play a variety of ALC games. The pilot has now turned into a full rollout to the rest of the Atlantic Provinces. EK3 used 19-inch LCD screens positioned near lottery terminals to display messaging about game winners, the value of prizes won and how profits from game sales would go to support the communities ALC serves, among other messaging.

During the pilot, research indicated that 39 percent of customers learned something new about ALC and sales increased. Digital in-store messaging to ALC players also reduced perceived wait times at the point-of-purchase while entertaining and informing them.