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Eileen Fisher trying on in-store retail digital signage

Fashion retailer Eileen Fisher Inc. announced today it has partnered with ScreenScape Networks, a provider of place-based media software solutions, to power video displays in Eileen Fisher retail showrooms.

May 21, 2015

Fashion retailer Eileen Fisher Inc. announced today it has partnered with ScreenScape Networks, a provider of place-based media software solutions, to power video displays in Eileen Fisher retail showrooms.

"We find video to be an effective way to share the rich stories that are behind our clothes, our employees and our social responsibility practices" said Clarence Faison, manager of information systems for Eileen Fisher. "Naturally, one of the most important places to do this is at stores where Eileen Fisher clothes are available for purchase. ScreenScape gives us a simple yet powerful way to execute this at retail, helping us to coordinate our marketing efforts with store managers and add value to the experience of buying Eileen Fisher."

ScreenScape makes software that helps businesses connect and control digital signage screens over the Internet. Using a simple plug-and-play device, provided by Dell, ScreenScape customers can turn any screen into a connected digital sign, the company said. Once a screen is connected it can be updated, monitored and managed over the Internet using ScreenScape.com.

"We're constantly looking for ways to communicate more effectively with Eileen Fisher customers. It wasn't until we discovered ScreenScape that we found a video distribution platform that was both powerful and practical to use," Faison said. "ScreenScape allows us to leverage our existing investments in online video and social media and use them in a very local context."