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Edison integrates CMS with Vistar software to target golfers

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March 22, 2022

Edison Interactive, a content management systems provider for connected devices, will integrate its platform with Vistar Media, a digital-out-of-home software developer to provide interactive displays for golfers, according to a company press release.

The partnership will allow marketers to target golf enthusiasts by utilizing the interactive screens on Shark Experience presented by Verizon. Vistar Media will provide programmatic access to thousands of golf cars across the U.S.

Shark Experience presented by Verizon was developed in collaboration with golf legend and entrepreneur Greg Norman and Club Car. The cars leverage Verizon's 4G LTE network to give golfers a connected experience, enabling music streaming, real-time sports tickers, PGA Tour scores, dynamic yardage, Greg Norman tips and more.

Averaging 4.5 hours per round with 60% of the time spent in-car, golfers have played more than 11 million rounds on the platform which is expected to deliver more than 4 billion impressions in 2022.

"It's exciting to see new formats emerge into the DOOH space. The inventory provided by Shark Experience provides programmatic buyers a new way to reach a sophisticated audience," Arnie Rivera, director of supply sales, Vistar Media, said in the release. "There's no better way for DOOH to communicate directly with golfers than through this seamless platform that actually enhances the experience on the course."

"The integration with Vistar Media greatly strengthens Shark Experience's ability to marry content and ad experiences, delivering messages in a manner that resonates with golfers," Jeremy Ostermiller, CEO and co-founder, Edison Interactive, said in the release. "The platform has opened up an entirely new opportunity in digital out-of-home, giving marketers unique access to a premier demographic. This partnership brings the best of both worlds together, a premium connected device experience and unparalleled advertising."

Vistar Media's programmatic ecosystem includes a demand-side platform, supply-side platform and digital signage software, integrated together to enable DOOH transactions.