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Ecast selects ADCENTRICITY to manage digital signage ad sales

December 16, 2008

TORONTO — Ecast has selected ADCENTRICITY to help monetize its advertising inventory. With this new relationship, Ecast is working to provide another avenue for national advertisers and their agencies to reach the highly desired demographic available through its media properties.

Ecast's hospitality network encompasses more than 10,000 bars and nightclubs in major DMAs across the United States and brings the functionality and interactivity of the Internet to out-of-home venues. Utilizing Web-based technology including DoubleClick DART, Ecast delivers targeted, on-demand content including interactive advertising, video, music, real-time surveys, games, social applications and more. The company recently launched the Ecast EQ, a next generation in-venue device for the bar and nightclub market, and the Ecast IQ, a touchscreen digital signage product that gives marketers a dramatically different way to entertain and inform consumers in out-of-home markets including retail, hotel and sports arenas.

"We're thrilled to be working with Ecast," said Graeme Spicer, vice president of Media & Retail Partnerships with ADCENTRICITY. "The Ecast network allows advertisers to engage consumers in incredibly creative and interactive ways, and we're looking forward to collaborating with Ecast to build their inventory into many future campaigns."

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