News

E-spirit receives certification for Salesforce Commerce Cloud's content integration API

April 26, 2017

E-spirit Inc. has received certification for Salesforce Commerce Cloud's content integration API, which allows retailers to craft custom experiences for shoppers on web, social media and in-store. This will allow E-spirit's customers to better manage content without a developer's assistance, according to a press release.

E-spirit plans to use the API alongside its Firstspirit content management system to create one intuitive interface for content creation and management, without any coding. The integration will enable other features, including:

• A/B testing;
• Simpler multi-brand and multi-content distribution;
• Omnichannel content;
• Real-time analytics; and
• Housing content in a central location for use with multiple channels.

"As a central digital content experience hub, we believe that the commerce channel is mission critical and that marketing content plays an integrated and strategic role in helping retail organizations meet customer experience demands head-on," Udo Straesser, CRO for e-Spirit, said in the release. "With FirstSpirit, retailers who rely on Salesforce Commerce Cloud get a ground-breaking extension that allows them to easily adapt their content marketing strategies to meet changing consumer behavior, and cultivate increased customer loyalty and sales. We are delighted to be a certified Salesforce partner."