News
Dynamax launches city-wide digital signage network
July 31, 2008
COWES, ISLE OF WIGHT, England — Dynamax Technologies Ltd., announced it has teamed with U.K.-based The Knowledge Zone Ltd. (TKZ), a major publisher and distributor of sailing, yachtingDid and boating content, and Solutions Inc., an Apple reseller, to design and implement a high-definition digital signage network called iZone. The digital signs display yachting-oriented content in the world-famous yachting town of Cowes, Isle of Wight.
The iZone system, comprised of 12 screens stationed throughout Cowes, is securely networked by wireless technology, and powered by Dynamax Technologies' POV digital signage content management system. Solutions Inc. supervised the network's design and technical requirements and physically installed its wireless nodes and screens. The three companies worked collaboratively to ensure the interoperability of all components, performed multiple operational tests and had the network online by July 31, 2008.
One screen is placed outdoors at the town's main marina, Cowes Yacht Haven, while others are deployed in the town's most popular pubs. Using a multiple-region format for the screens, the network broadcasts live and recorded HD sailing video footage produced by TKZ, current sailing conditions, weather reports and forecasts, tide information and scrolling news headlines provided by major news sources.
Cowes, known worldwide for its yachting heritage, typically hosts approximately 200 racing events each season. With the availability of the new iZone network, yachting enthusiasts can permanently experience HD content related to each day's competition, and a wide range of related footage and information on the system throughout the remainder of the year.
In the future, the network will deliver live content directly from the water to the shoreside audience, which in previous years has not been able to get close to the action on the race course. Additional plans include extending the network of screens operated by TKZ to other locations throughout the Isle of Wight and onto the U.K. mainland, and the development of a mobile network to provide real-time race updates and live video.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
Recent Posts
Epson showcasing projection features at Pro AV industry events
Jolt enhances platform with AI capability for advertisers
UniLED Software teams with MX for DOOH ad verification
Screenverse taps ABCS Insights as measurement partner
Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager
