DOOH Advertising

Dubai DOOH features INFiLED LED tech

Photo: Adobe Stock

January 2, 2026

A Dubai digital-out-of-home advertising location features INFiLED's MVmk2 Series outdoor LED technology.

The DOOH is located on Dubai's main thoroughfare, the city's central transportation corridor on Sheikh Zayed Road. The A Tower – Pixels World location is within walking distance of landmarks including Dubai Mall, according to a press release.

The installation features an INFiLED MVmk2 LED display in 10.4 configuration (10.4mm pixel pitch) and delivers up to 10,000 nits of brightness across a 30 × 10m (300m²) canvas.

According to Pixels World, an Emirati DOOH company, the decision to upgrade to the INFiLED display was driven by reliability and performance concerns: the previous screen at the site was overheating frequently, causing power and resolution problems.

The installation took approximately 12 weeks.