News

DSF aims to help chain restaurants deploy digital signage to meet FDA regs

October 10, 2010

The digital signage industry trade organization Digital Signage Federation (DSF) recently announced that it has launched an initiative aimed specifically at reaching out to chain restaurant operators to help them deploy digital signage to meet new Federal Drug Administration menu regulations.

The initiative is intended to offer assistance in understanding how digital signage can help restaurant operators find affordable business solutions to deal with the new FDA menu regulations, the DSF says.

In-restaurant digital signage in the quick-service and fast-casual restaurant segments is becoming a popular and cost-effective way to deal with the new FDA regulations that require operators to publish nutritional and calorie information on menu boards, the DSF says. The guidelines currently apply to chains with 20 or more locations, but those watching the legislation suggest that there will be an “opt-in” program requiring owners with less than 20 locations to file with the FDA.

While these standards are still pending and won’t be finalized until March of next year, the DSF will provide restaurant operators with a page on its website where they can familiarize themselves with the basic benefits of digital signage, consult a brief checklist overview of what to consider in the purchase process of digital menu boards and have the option of posting general questions to DSF’s Advocacy & Outreach Committee to help point them in the right direction.

"We want to help facilitate the business discussion between chain restaurant operators and our members and make it easy for those who will be affected by this legislation to understand that there is a cost-effective solution," said Jack Sullivan, chairman of the DSF Advocacy & Outreach Committee. "They can educate themselves, have the questions in-hand that they need to ask and contact any of our members, all online on the Digital Signage Federation website."