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DSE15 to feature seminar on digital signage TCO: Cost or Quagmire?

Four-part Digital Signage Seminar Program at DSE 2015 designed specifically for AV Professionals and Systems Integrators/Installers to include interactive session entitled "Total Cost of Ownership: Opportunity or Quagmire?"

February 5, 2015

Digital Signage Expo, the international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, has announced that its four-part Digital Signage Seminar Program at DSE 2015 designed specifically for AV Professionals and Systems Integrators/Installers will include an hour-long interactive session entitled "Total Cost of Ownership: Opportunity or Quagmire?"

Randy Pagnan, president, rp Visual Solutions, will lead a hands-on session that will enable attendees to understand the importance of total cost of ownership, how TCO is calculated, and what questions need to be included in client discussions during upfront planning as part of every digital signage deployment to avoid unexpected costs and maintain client trust.

DSE Advisory Board member Jonathan Brawn, principal, Brawn Consulting, said, "There are several factors (when considering TCO). Planning for contingency when something fails, or lack thereof, can conceal costs that may be considerable, such as overnight freight. The main issue, however, is the cost of keeping content up-to-date and fresh. It may not be something that is considered as part of the cost of the 'system,' and it truly should be."

Registration for "Total Cost of Ownership: Opportunity or Quagmire?" or any of DSE 2015 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group certification renewal credits, is available online at www.digitalsignageexpo.net.

"It can be a rude awakening when a customer figures out that there are considerable continuing costs after the installation is done and the network is up and running," said DSE Advisory Board member Margot Myers, the director of global marketing and communications for The Platt Retail Institute. "It is critical that the customer has a realistic understanding of what some of those expected and 'unanticipated' costs might be."

DSE 2015, co-located with the Digital Content Show and Innovator Zone, is scheduled for March 10-13, with access to the Exhibit Hall March 11 and 12 at the Las Vegas Convention Center in Las Vegas.