News

DSE adds new Special Interest track to curriculum

December 9, 2010

The organizers of the Digital Signage Expo have announced that the show will include a total of eight new seminar topics in its new Special Interest educational track within a reformatted and expanded Conference Seminar Program on Feb. 22-25, 2011, in Las Vegas.

According to the announcement, the new Special Interest Seminar Program focuses on end-use applications of digital signage and complements the Lunch & Learn Roundtable Program targeted toward vertical markets such as corporate communications, healthcare, restaurants, retail and architectural and facilities design, in addition to a special session on industry-wide development of standards for digital signage. The following are some of the topics to be covered:

• Driving Industry Growth through Standards
• Best Practices in Corporate Communications
• Multi-Channel Digital Marketing in Retail
• Digital Signage in Healthcare
• The Evolving In-Store Digital Experience
• Restaurant Menu Boards & Nutritional Labeling
• Architectural Digital Signage
• The Role of Entertainment in Digital Place-Based Retail Venues

Sessions will be a combination of case study presentations and panel discussions designed to involve and engage attendees, organizers said. Sessions will be led by professionals from Eli Lilly, BNSF Railway, the Washington Suburban Sanitary Commission, Holzer Medical, Wendy's International, Starbucks and others.

"The Special Interest track provides a unique opportunity for attendees with specific interests to hear industry peer presenters share experiences and solutions they can both relate to and readily apply," Richard Lebovitz, educational and editorial director for Exponation LLC, which produces DSE, said in the announcement. "These particular topics represent some of the most compelling issues affecting these sectors today."