News

DSA releases Digital Signage Almanac 2011

December 12, 2010

The Digital Screenmedia Association (DSA), a nonprofit organization that works to advance the growth of the global digital signage, interactive kiosk and mobile communities, has published the inaugural installment of its Digital Signage Almanac.

The 63-page Digital Signage Almanac 2011 includes expert commentary on a number of current issues facing the industry, such as building a green agenda, digital billboards, DOOH advertising, dealing with ad agencies and the in-store shopping experience.

The commentators include the following industry figures:

• Richard Cobbold, cofounder, Digital View and The Screen
• Darrin Friskney, director, Watchfire Digital Outdoor
• Jeff Golimowski, communications director, Outdoor Advertising Association of America
• Rob Gorrie, president and cofounder, ADCENTRICITY
• Matt Schmitt, founder and CEO, Reflect Systems

"In this publication, we review the successes of the past, look ahead to what's new in the industry and provide some useful reference information," DSA executive director David Drain said in the announcement. "I'm sure readers will want to keep this publication handy and reference it from time to time throughout the year."

The Almanac contains 12 recent case studies, and also doubles as a comprehensive member directory for the Digital Screenmedia Association. The report is available for $249, or $199 for DSA members, and can be purchased here.