News

DPAA swells ranks by 3

May 3, 2011

The Digital Place-based Advertising Association recently announced that PlaceWise Media, DOmedia, and Ayuda Media Systems have recently joined the association. This brings the total membership of DPAA to 32, an increase of seven new members since the first of the year.

PlaceWise Media is a provider of interactive marketing solutions to connect brands with consumers across online, mobile, social and screen-based media in the context of shopping centers. Privately-held and based in Denver, PlaceWise Media has worked with leading companies in the retail industry with interactive marketing solutions since 1997.

DOmedia is the out-of-home advertising marketplace that simplifies the process of planning, buying and selling alternative, traditional and digital place-based media, according to the DPAA announcement. The company is privately funded and based in Columbus, Ohio.

Ayuda Media Systems was founded in 2003 by ex-Microsoft employees with the objective of building the world's best DOOH systems. Ayuda's mission is to empower the DOOH industry with the tools that make DOOH easier to manage and buy. Ayuda is the developer of Splash, a cloud-based ERP system for digital place-based networks. Splash includes functionality such as CRM, sales proposal generation, invoicing, business intelligence, CMS, NOC, and a free software player.

"We are excited to welcome Ayuda Media Systems, DOmedia and PlaceWise Media to our ever growing roster of leading-edge companies," DPAA President Susan Danaher, said in the announcement. "Their diverse experience and knowledge in this industry will greatly contribute in helping to grow the digital place-based media sector."