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DPAA adds Cineplex Digital Solutions to ranks

The Digital Place Based Advertising Association announced today that Cineplex Digital Solutions, the digital signage and experiential media agency of Cineplex Entertainment, has joined the organization.

September 9, 2015

The Digital Place Based Advertising Association announced today that Cineplex Digital Solutions, the digital signage and experiential media agency of Cineplex Entertainment, has joined the organization.

Canadian-based Cineplex said it operates a modern and fully digitized motion picture theater circuit with a reach extending from thousands of screens in retail operations and financial institutions to custom-built interactive architectural installations in shopping malls, office complexes and other public spaces. CDS engineers and installs digital signage systems, develops and programs content, operates turnkey networks for clients, and handles media sales for client-owned channels.

"Cineplex is a tremendously innovative entertainment company that is harnessing the power of digital place-based media through Cineplex Digital Solutions," said Barry Frey, president and CEO of the DPAA, in the announcement. "We look forward to working closely with them to share insights and actionable best practices to benefit their digital operations."

Membership in DPAA includes admission to quarterly member events; access to its database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program.

Pepsi, MasterCard, AT&T, ConAgra Foods, Publicis Group, WPP The Store and Havas Media are among the high-profile companies that will be represented with C-level media and advertising speakers at the DPAA's eighth annual Video Everywhere Summit at the Crowne Plaza in New York City on Nov. 3.