News

DPAA adds Akoo, rVue & Wellness Network

March 1, 2011

The Digital Place-based Advertising Association recently announced that rVue Inc., Akoo and The Wellness Network, formerly Interactivation Health Networks, have joined the association.

An advertising technology solutions company, rVue has a core focus on providing scalable solutions that advance the growth of digital media.

The Wellness Network owns and operates The Newborn Channel and The Patient Channel. The Channels are available 24/7 in more than 2,500 hospitals nationwide, delivering original, award-winning, professionally-endorsed content to health-conscious consumers.

According to the DPAA announcement, Akoo is the largest social television network in America, delivering entertainment programming to more than 90 million high-value consumers each month in 161 of the nation's premier shopping malls. Akoo's patented interactive technology enables viewers to request on-demand content via mobile app, web app, or text messaging. Akoo also is rapidly growing its network across U.S. colleges and universities.

"We are excited to welcome Akoo, rVue and The Wellness Network to DPAA," DPAA President Susan Danaher said in the announcement. "Their diverse experience and knowledge in this nascent industry will greatly contribute in helping to grow the digital place-based media sector."