News

DOOHGood looking for Philippines typhoon aid

November 12, 2013

Once again the digital signage and digital out-of-home communities are springing to help in the wake of a tragedy, this time the typhoon-wrought devastation in the Philippines.

DOOHgood is collecting 10- or 15-second spots from content companies pushing money to national Red Cross organizations.

The aim is to have spots available in portrait and landscape that DOOH and other sign networks can run, using remnant inventory, according to organizer Dave Haynes. DOOHgood has the distribution mechanism for that.

Several companies already have tepped up to provide creative, Haynes said on his 16:9 blog, and the first spots should start coming available today for Canada, the U.S. and U.K.. DOOHgood also has creative being done to run in the Philippines, he said.

DOOHgood has a contact in the Philippines who's offered to get spots out to the networks running in areas where power and connectivity are up.

Content has come in so far from Arsenal Media (Canada), ScreenFeed (U.S.), Amigo Digital (U.K.), BeatPixels (U.K.) and InLoop Media (U.S.), Haynes said:

What we now need to help drive donations for the millions — yup, millions — of Filipinos affected by this storm are networks that will step up and use their remnant inventory to run these spots. We're not asking networks to pull money-making ads, but very, very few ad networks run at 100-percent sold, though the VPs of Sales dream of that each night.

Learn more about digital signage content.