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DOOH platform relaunches website

Digital signage ad platform provider rVue Holdings Inc. has relaunched its website, according to a company announcement.

October 13, 2014

Advertising technology platform for digital out-of-home and digital place-based media- rVue Holdings Inc. has relaunched www.rVue.com, according to a company announcement.

The new website (www.rVue.com) focuses on how digital place-based media drives business for advertisers with case studies, videos and photos, and also explains how rVue simplifies digital place-based media so that advertisers can better connect with consumers, the company said.

"Digital place-based is the medium that engages consumers with the right message at the right moment, when they're in the right mindset," rVue EVP and CMO Steve Schildwachter said in the announcement. "The new website is built around real-life examples so advertisers and their agencies can see the advantage of adding digital place-based media to the marketing mix." 

New examples will be added as they hit the market, Schildwachter said, adding that rVue welcomes case studies from any digital place-based network partner, any advertiser, or any agency that wishes to showcase its best work. "We work with literally all players in digital place-based, allowing us a broad, unbiased perspective on what's working," he sai

The new rVue website was designed and engineered by Information Design Guild of Plano, Illinois.