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DOOH on the fast track in Brazil with latest metro line installation

October 23, 2012

NanoLumens announced that São Paulo's Metro Line 4 will be the location of a large-scale digital-out-of-home installation when Terra Latin America deploys nearly 2,000 digital displays throughout the line's 11 stations.

The centerpiece of the project will be the multi-million dollar installation of eight large-format LED displays designed and manufactured by NanoLumens. The displays will provide advertisers with a medium to reach the line’s nearly one million expected daily commuters, according to a press release.

NanoLumens has partnered with Brazilian digital signage engineering company NC4U (Narrowcasting For You) to oversee the installation of the eight NanoLumens LED displays. NC4U is NanoLumens' first officially certified service and sales partner in South America, the announcement said. 

Designed and assembled in the United States, NanoLumens' displays are offered in standard configurations as well as design-specific configurations to fit various sizes, shapes or curvatures in both the NanoFlex line of flexible displays and the NanoSlim line of fixed frame displays. 

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