News

DOOH network Health Media Network doubles footprint with HealthBridge acquisition

May 27, 2014

Digital point-of-care media company Health Media Network today announced the acquisition of HealthBridge's Patient Education Center business. HealthBridge, a New Jersey-based health care media company and owner of Physician's Weekly, provides physicians and allied healthcare professionals with information to help make and follow through with critical health care decisions at the point of care.

The acquisition expands Health Media Network to more than 11,000 locations and more than 55,000 physicians nationwide, according to the announcement. It includes HealthBridge's Patient Education Center, Health Focus Waiting Room TV and the Healthy Living with HIV Wallboard Network. It also creates a co-marketing agreement.

"Health Media Network and Physician's Weekly are like-minded companies that together offer greater choices for physicians and advertisers that need to engage with consumers over relevant medical information," Health Media Network CEO Christopher Culver said in the announcement. "The goal is to empower patients and inform physicians to improve outcomes."

Harvard Medical School provides content for the newly acquired Patient Education Center, a wallboard and brochure network displayed at 4,000 locations. The purchase also includes Health Focus Waiting Room TV, reaching high-prescribing doctors in cardiology and diabetes offices, as well as Healthy Living with HIV.

Physician's Weekly and Health Media Network have also entered into a co-marketing agreement to increase the penetration of Physician's Weekly wallboards (physician-facing) into HMN patient-based offices. This is designed to provide a greater level of understanding about lifestyle and condition-specific topics and more seamless communication between patient and physician. Digital PoC communication is intended to be an effective way to engage consumers in the doctor's office, when they have health concerns at the forefront of their minds. It helps patients become more aware of issues pertaining to their medical condition, and encourages early detection and disease prevention, according to the announcement.

"We will focus our efforts on physician point-of-care communication," HealthBridge President Clay Romweber said, "and we are confident that Health Media Network will accelerate the growth of Physician's Weekly and their patient-focused networks by providing insightful, educational content that benefits both physician and patient populations."