News

DOOH, media firms join DPAA ranks

November 15, 2010

The Digital Place-based Advertising Association (DPAA) announced today that Health Media Network, Creative Media Technologies and IpsosOTX MediaCT have joined the association.

"Tackling issues with a unified voice and vision naturally speeds adoption and innovation," DPAA president Susan Danaher said in the announcement. "Ultimately, this benefits the ad industry at large and our clients. We're thrilled that these companies have decided to join to help accelerate our sector's rate of growth."

Health Media Network is a digital place-based network in healthcare facilities including hospitals, medical centers and physician's offices.

Creative Media Technologies is a provider of in-taxi digital media, playing full-motion video with audio. CMT offers solutions for the taxi and advertising industries and manages ad sales and content placement on thousands of screens in multiple major markets across the United States.

IpsosOTX MediaCT is a specialist division of the global Ipsos Group that helps companies understand connections between consumers, content, channels, brands and technology in today's complex and evolving media eco-system.

"We are pleased to welcome these companies and are anxious to tap into their expertise as they help us move the industry forward," Mike Di Franza, president of Captivate and chairman of the DPAA, said in the announcement.