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DOOH market to grow despite COVID-19

May 6, 2020

The DOOH market is expected to grow by $8.72B from 2019 to 2023, despite the economic impact of COVID-19, according to a report by Technavio.

One key driver of this market will be the continued benefit of advertising on OOH displays, according to the report.

The report also predicts that the fragmentation in the market will decrease by 10% as bigger companies consolidate the market. In addition, 67% of new growth in the market will come from the Asia-Pacific region.