News

Digital visualization providers light up São Paulo bank branch

August 18, 2016

Christie, a provider of visual and audio experiences, announced that Citibank's flagship branch, Nova Faria Lima, in São Paulo, Brazil, has installed 19 Christie GS Series laser phosphor projectors to create a 250-square meter permanent projection in its glass façade, according to a press release from Christie. The company says it is the largest rear-projection mapping in Latin America.

The installation was done by Founders, a Brazilian company that is part of the JChebly group, which provides digital marketing and experiences, visual solutions and content, the release said.

The bank's office is located in the area of Faria Lima Avenue in São Paulo. To celebrate the bank's 100th anniversary in Brazil, Founders' assignment was to turn the branch into a digital landmark, the release said.

São Paulo banned all billboards in 2007 to fight what it saw as the growing problem of "visual pollution." Citibank, Founders and Christie developed a project to produce a new billboard concept approved by the Clean City Law.

"When we received the assignment to turn the branch into a digital landmark, we analyzed the branch's architecture and developed specific solutions that use the front and sideward glass façade to create a digital billboard," said Leonardo Chebly, CEO of Founders.

The 19 Christie DWX555-GS laser phosphor projectors with 1DLP technology were installed at the façade of the office in a rear-projection set-up, producing 100,000 lumen projection mapping over the glass façade and the laterals of the office, covering an area of 250 square meters, the release said. The 24/7 projection is a source of information, entertainment and culture where media artists, poets and designers are invited to create digital contents stating their views, opinions and love for São Paulo, according to the release.