News

Digital signage welcomes Ellen DeGeneres to Oz

March 25, 2013

APN Outdoor's airport digital signage at the Sydney Airport welcomed U.S. television star Ellen DeGeneres to the Australian city for a recent visit.

The airport used its "Meet & Greet" screens in the Arrivals area to welcome the celebrity, and the personalized message ran throughout her time in the area, company said.

"We expected big crowds this morning for the arrival of Ellen DeGeneres, and we were pleased to be able to let Ellen know on the big screen how happy we are to have her here with us in Sydney," said Janine Wood, APN Outdoor's general manager of marketing.

The airport also used the displays to invite the crowd to use Twitter to tweet Ellen a "hello" using the hashtag #elleninaustralia.

Learn more about wayfinding digital signage.