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Digital signage to enhance redesigned Vegas McDonald's
January 5, 2009
Vegas Syndicate: McDonald's has announced the opening of Viva McDonald's, the company's new technology-inspired restaurant on the Las Vegas Strip. On the exterior, four 9-foot-tall by 8-foot-wide Daktronics LED video displays are directly above Viva McDonald's front entrance while two LED video displays measuring 10 feet tall by 23 feet wide hang beneath the restaurant's golden arch marquee. Viva McDonald's will also offer the McDonald's Channel on its 14-screen media ring, which features content from Discovery Communications, and displays McDonald's-branded short vignettes of popular Discovery Channel, TLC, Animal Planet and Science Channel programming along with other entertainment snippets.
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