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Digital signage solution provider awarded patent for 'lift-and-touch' digital signage kiosks

ADFLOW Networks, a provider of digital signage solutions, recently announced it has been granted a new patent relating to its use of 'lift-and-touch' technology in its cloud-based digital signage software solution.

November 17, 2015

ADFLOW Networks, a provider of digital signage solutions, recently announced it has been granted a new patent relating to its use of "lift-and-touch" technology in its cloud-based digital signage software solution.

Specifically, the U.S. Patent No. 9,152,985 "simplifies the complex problem of maintaining and updating content related to devices tethered in an interactive product display," the company said.

"This latest patent solves the challenge of managing content across a large network of interactive kiosks," company CEO David Roscoe said in the announcement. "The ADFLOW platform is able to identify products tethered to the kiosk and aligns the appropriate content with each tethered product. This automates the process of managing the complexities of content when products displayed on an interactive kiosk are continually changing. As a result of this advancement in technology, ADFLOW customers can manage a promotional campaign easily and with minimal effort."

The new patent aims to help further automate the way retailers can manage their marketing campaigns, the company said, as well as simplify the merchandising process.

According to the announcement, the company previously received Patent No. 7145657, "Method and System for Dynamic Displays of Marketing Campaigns on Display Locations via a Network," in 2006.