News

Digital signage software provider selected for UK roadside displays

May 5, 2016

Kong Outdoor Ltd. has selected automated digital out-of-home software from BroadSign International LLC for its network of 24 roadside displays in the United Kingdom, according to a press release brom BroadSign. Kong Outdoor screens, ranging from 14 square meters in portrait orientation to 20 square meters in landscape, are situated in roadside and pedestrian locations with clear lines of sight and high traffic. The London package has a potential reach of more than 8 million impressions over two weeks.

"When evaluating other digital signage CMS providers, BroadSign best understood our requirements," said Ross Barrett, managing director at Kong Outdoor. "An industry standard, their team worked with us to develop a bespoke solution that fit our needs and budget. They are forward thinkers and innovators, and we are alike in that respect."

Kong Outdoor roadside displays have a one-minute loop with four ad slots; pedestrian sites include six advertisements in the loop. The company contributes to the delivery of a turnkey solution to customers such as Qatar Airlines, Pizza Hut and DC Shoes, the release said.

"Kong Outdoor is a shining example of the DOOH innovation occurring in the U.K.," said Maarten Dollevoet, vice president of EMEA at BroadSign. "Their displays are positioned to reach targeted viewers and their in-house creative team ensures creative is engaging and impactful. BroadSign looks forward to helping drive their solution through our automated and flexible platform."