News

Digital signage industry donates ad space to National Park Foundation

June 29, 2016

To help raise awareness for the designation of Stonewall National Monument in Greenwich Village in New York City, the out-of-home advertising industry donated ad space to the National Park Foundation on June 25 through June 30 in Times Square in New York City, San Francisco, and Chicago to share the White House announcement video and Stonewall "Find Your Park" PSA.

With support from Branded Cities, Clear Channel Outdoor, Lamar Advertising Company and OUTFRONT Media, both videos will show how parks can be more than landscapes and include cultural and historical sites, highlighting the essence of the "Find Your Park" movement, according to an announcement from Clear Channel Outdoor.

On June 24, timed with the President's designation of Stonewall National Monument during LGBT Pride Month, the National Park Foundation announced that it will work with local and national organizations and the community to raise the approximately $2 million needed to launch the new park. This fundraising effort will be part of the Foundation's $350 million Centennial Campaign for America's National Parks, and the support will provide funds for National Park Service rangers, a temporary ranger station and visitor center, research and materials, exhibits, LGBTQ community outreach, public education, and scholarly engagement. The foundation will also help establish a local Friends Group to provide ongoing philanthropic support to the new monument, the announcement said.

Photo courtesy of Clear Channel Outdoor.