News

Digital signage improves car wash experience

Zytronic PCT touch screens have been installed at Nilfisk self-service car washes.

August 2, 2016

Nilfisk Car Wash Business Unit, a manufacturer of retail car wash units, has chosen Zytronic's Projected Capacitive Technology touch sensors to provide the user interface and interactive digital signage features for its Wap WaschBär self-service car wash systems, according to a press release from Zytronic.

Nilfisk selected the 12-inch ZyBrid touch sensors because of their performance in a wet environment, the release said. Nilfisk has more than 1,000 systems deployed in locations throughout Europe.

"Nilfisk pioneered the introduction of touch screens into self-service car wash installations. Currently, 80 percent of German customers and 50 percent of Russian and Polish customers specify the touch screen version of the Wap WaschBär over the lower cost version with control buttons," said Martin Seitz, product manager for car wash Products at Nilfisk. "The screens make our car wash much easier and more intuitive to use, with short video clips on correct operation supplementing written instructions. Operators are also able to increase sales by promoting special offers. For example, it is common to offer a longer wash time during the night at 24 hour stations. Finally, operators can capture additional revenue by selling space on the screens for advertising."

In addition to providing operating instructions, the ZyBrid touch screens offer an interactive digital signage platform. A web interface enables images and videos to be uploaded and changed from a remote, networked location, the release said. In addition to their own special offers, operators typically use the screens to promote car accessories and other products. Customers may also make purchases directly from the terminal.